![]() ![]() “Brazil is such a diverse country,” said Coelho. It is 85 percent female and 15 percent male. Across YouTube, Facebook, Instagram and Twitter, her demographic is 54 percent Caucasian, 28 percent Hispanic, 7 percent Asian and 5 percent Black. It is also reflective of Coelho’s diverse social media following. The Camila Coelho Collection caters to a diverse set of women, which Coelho said is reflective of her home country of Brazil. Although it is very small and different from now, it gave me more excitement to do my own thing, for sure.” “My followers will also know that it is me. “ When I do a collaboration, if it’s beauty or fashion, I like to be 100 percent involved on each product we’re creating because I want it to be very me,” said Coelho. The line is catered toward a diverse group of women, which Coelho said is reflective of her home country of Brazil. She has been named one of the fastest-growing beauty influencers in America and continues to be a top social media presence during fashion week. In 2018, she teamed with Lancôme for the company’s first influencer product collaboration. Over the past few years, Coelho has established herself as a superinfluencer with staying power. “We have an engaging following in the audience. “ Having Revolve as a partner is amazing because they already do so well with their e-commerce, but I feel very confident, as well, selling it on our own web site,” said Coelho. WATCH: Camila Coelho’s Fashion Label at Revolve Features These ‘Key Pieces’ She will promote the pieces on the label’s own feed, as well as her own. Through her own direct-to-consumer platform, Coelho will be able to ship the collection worldwide. Later this summer, Coelho will make the collection available on her web site. Being able to partner with a global fashion influencer and successful female entrepreneur like Camila to promote our lifestyle and offer our consumers a collection designed by Camila herself is a privilege and a large reason we continue to grow within the influencer marketing space.” “It’s so important for us to continually build new relationships, nurture existing relationships and ultimately figure out how we can support one another in building our businesses together. “Influencer marketing is at the core of our overall brand marketing strategy,” said Raissa Gerona, Revolve’s chief brand officer. The partnership will remain exclusive through 2021. Future drops will consist of about 40 pieces each and will be released on a monthly basis.Ĭoelho found an exclusive retail partner in Revolve, with whom she’s been working for about four years. The line is inspired by Coelho’s Brazilian roots, incorporating strong sleeves, floral prints, tropical prints and linens. ![]() The Camila Coelho Collection debuts with a whopping 70 pieces, prices of which range from $88 to $398. The Camila Coelho Collection marks a new direction for influencer Coelho, who will sell the line on her own web site beginning later this summer. ![]()
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